Blog Post 2 : How Obama Really Did It

In this article it shows the strategy and concepts of how President Obama came to his presidency. President Obama used social media to help him win state votes. By creating his MyBO website he was able to learn that 104,000 Texans joined his social networking website. This benefited them by helping them raise $55 million of donations in just a single month, which is pretty amazing!
Howard Dean's website allowed people to donate money, organize meetings, and distribute media in a fast and efficient way. Social media has helped campaigns in a extremely beneficial way because not only does it cut cost and save paper, it has made it a faster and more efficient way of spreading your  message to the world.



Source:

http://fgamedia.org/faculty/rdcormia/COIN83/pdf/How%20Obama%20Really%20Did%20It.pdf